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Malena Seldin

  • Projects
  • About

A Third Gender

2017 exhibition at Japan Society, organized by the Royal Ontario Museum, Toronto

Exhibition identity, exhibition graphics, building banner, invite, postcard, web ads for facebook and print ad for NYC subway station platforms

Tom Sachs Tea Ceremony

A contemporary take on nodate (open-air tea ceremony) conceived and performed by Tom Sachs at Japan Society on July 8, 2016

Promo graphic for web/social and 5" W x 8" H printed event program

Simon Starling: At Twilight

2016 exhibition at Japan Society organized in collaboration with The Common Guild, Glasgow

Exhibition identity, exhibition graphics, building banner, postcards, invitation, booklet, web and print ads in ARTFORUM and ArtReview

Japan Society Calendar of Events

Redesign of Japan Society publication Bimonthly Calendar of Events in Fall of 2016 with changes to paper/finish, size/shape, column/grid, typeface and layout

5.75" W x 8.75" H
Page count varies due to content

Pop! Goes Cinema

2016 Film Series at Japan Society

Promotional poster and 5.75" H x 7" W booklet

In the Wake

2016 exhibition at Japan Society (organized by the Museum of Fine Arts, Boston) commemorating the 5th Anniversary of the Great East Japan earthquake, tsunami and nuclear disaster of 2011

Graphic identity, exhibition graphics, invitation system, postcards, admission stickers, building banner, print ad in Asian Art News

Japan Society Performing Arts

Programs include classic and contemporary music, dance and theater

Season mailers, posters, postcards, playbills, ads (print and digital)

Nobuhiko Obayashi: A Retrospective

2015 film series at Japan Society

Display poster and folded poster/program (18" W x 24" H, flat; 6" W x 8" H, folded) illustration by Ben Warren

For a New World to Come: Experiments in Japanese Art and Photography, 1968—1979

2015 exhibition at Japan Society (organized by Museum of Fine Arts, Houston and co-presented in NYC with Grey Art Gallery, NYU)

Exhibition graphics, invitation system, outside banner, postcards and ad campaign in ARTFORUM, Arts of Asia and Hyperallergic

Japan Sings! The Japanese Musical Film

2016 film series at Japan Society

Supplied with limited assets (mostly black-and-white images to represent films made in color), my solution was to apply bright accent colors and shapes to evoke a retro 1950s-60s aesthetic and a bouncy title treatment to play up the musical theme

Graphic identity, poster and series program (7" W x 5.5" H, 32 pages, self-cover)

JAPAN CUTS

Annual contemporary film festival at Japan Society, rebrand in 2015 with redesign of graphic identity and cohesive branding across all print and web collateral

Graphic identity, building banner, poster, postcards, print ad in TimeOutNY, festival program (5.5" W x 7" H, 34 pages + cover)

Life of Cats

2014 exhibition at Japan Society

Graphic identity, invitation system, building banner, postcards, print ads in TimeOutNY

Exhibition catalogue published by Japan Society, text by Miwako Tezuka, images courtesy of Hiraki Ukiyo-e Collection and other loaners

80 pages + cover, 8" W x 9" H

About Head: Eloy Morales

Exhibition catalogue published by Jonathan LeVine Gallery, 2015. Artwork by Eloy Morales. Intro text and interview by Evan Pricco, Editor of Juxtapoz Magazine. Images courtesy of the artist

8.5" W x 8.5" H
28 pages + cover

The Color and the Fury

10th Anniversary exhibition at Jonathan LeVine Gallery, 2015

I designed a graphic identity that incorporated the exhibition title and an abstract representation of the gallerist. The style and typography treatment referenced the era of William Faulkner's novel The Sound and the Fury as well as the medium of screen printing (exhibition was comprised of print editions by 10 artists)

Graphic identity, poster, postcard, pins, stickers, zine and digital graphics

WK 360: A Mid-Career Survey

Exhibition catalogue published by Jonathan LeVine Gallery, 2013

Artwork by WK Interact

Essays by Patrick McNeil of FAILE, Marc & Sara Schiller of Wooster Collective and Carlo McCormick, Senior Editor of Paper Magazine

12" W x 9" H
48 pages + cover

LOCAL LATHERS

Artisanal personal care products, all natural and handmade in Brooklyn

Launched in 2014 with first product line, BK BAR SOAP, inspired by different neighborhoods and landmarks in Brooklyn

Identity design, packaging design, website design, collateral design, product development, brand strategy, creative direction, photography and content development for social media

A Third Gender

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Tom Sachs Tea Ceremony

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Simon Starling: At Twilight

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Japan Society Calendar of Events

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Pop! Goes Cinema

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In the Wake

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Japan Society Performing Arts

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Nobuhiko Obayashi: A Retrospective

— view —

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For a New World to Come: Experiments in Japanese Art and Photography, 1968—1979

— view —

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Japan Sings! The Japanese Musical Film

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JAPAN CUTS

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Life of Cats

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About Head: Eloy Morales

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The Color and the Fury

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WK 360: A Mid-Career Survey

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LOCAL LATHERS

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